Category Archives: My Design Process

Reconsidering the Harpercollins Brand

By Jessica Letourneau | Published: April 6, 2010
Brand Identity Brand Identity is essentially how you want your customers to perceive your brand. It is the company’s defining quality and promise to their consumers. When you achieve a strong brand identity the company can outreach its competitors. The logo is one crucial element of what makes up the identity and company image, and [...]
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The Fold-a-Day Calendar

By Jessica Letourneau | Published: December 29, 2009
This is my most recent addition to my design portfolio. I really believe that the process is just as important if not more than the final product. I have documented just a fraction of my thought process for this calendar piece, but by the end you will understand why a clear concept is the key [...]
Posted in My Design Process | Tagged , , | 8 Comments